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Whiskas Searches For The UK's Purrfect Happy Cat [03/08/2005]
Whiskas.co.uk has launched the first ever on-line cat “Purr-O-Meter” to help owners across the nation gauge how happy their cats are and just what makes them purr. To celebrate the launch, Whiskas® is embarking on a nationwide search for the UK’s happiest cat!

The cat experts at Whiskas have examined a number of variations of the best known ‘happy cat’ sound - the purr - to decipher how happy our feline friends are and what makes them purr in different ways. So, if you’ve always wondered if your cat is purring to tell you if she is content being stroked, would rather be sleeping in front of the fire, or is simply enjoying her favourite food, then log onto www.whiskas.co.uk to find out what those purrs really mean!

Sally Shaw, spokesperson for Whiskas, who created the on-line "Purr-O-Meter", comments, "The Whiskas "Purr-O-Meter" was designed to be a fun and useful resource for owners who want to find out how happy their cat is and what they really mean when they purr in a particular way."

Whiskas is searching for our feline friends who - quite literally - purr for Britain and are as happy as can be. To enter the Whiskas Happy Cat competition, and be in with the chance of winning the coveted award of ‘UK’s Happiest Cat!’- as well as a supply of Whiskas goodies to keep your cat purring, simply tell them how happy your cat is and how she purrs by writing to Whiskas Happiest Cat, 35-41 Folgate Street, London, E1 6BX or enter online by logging on to www.whiskas.co.uk

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