Simpsons Premium Adult Dog Sensitive Chicken & Potato 12kg


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10+ In stock
Get this on Tuesday 9 June if you choose Express Delivery at checkout
FREE Standard Delivery 2 - 4 working days
Exceptions & regional surcharges may apply


Suitable for all adult dog breeds, Simpsons Premium Adult Dog Sensitive Chicken & Potato is a nutritious, balanced and complete dry dog food. Rich in chicken it is extremely palatable and contains all the necessary vitamins and minerals for adult dogs.

  • 100% hypoallergenic, holistic and natural dog food with a high chicken content for extra palatability
  • Human Grade Free Run Chicken sourced in the UK
  • No artificial colours, flavours, preservatives or genetically modified ingredients have been used
  • No wheat gluten, soya or dairy
  • Includes Glucosamine, Chondroitin, MSM, Prebiotics and Cranberries
  • Naturally preserved with mixed tocopherols, which are natural antioxidants.

The highly digestible ingredients in Simpsons Premium dry dog food means that you do not have to feed your canine friend as much, so it is very economical as well.

Contents: 12kg bag

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Brilliant Linda Shepperson on 23 April 2020

Great food for my dog, can be expensive when buying from independent pet stores as not locally stocked in supermarkets. Thank you pet plan for your quick response and great delivery time! Thank you

Pleased new customer marian on 8 April 2020

My dog has been on this food for several years but we have previously bought direct from Simpsons. I am so glad to have now found Pet Planet. They responded quickly and helpfully to an email and the food was delivered in good time despite current difficulties.

Best food for our two BTs tracm65 on 2 January 2020

We have a Muttley with sensitive dietary needs and this suits her well

Lifesaver Kathryn.Ludlow on 13 March 2019

This food has been amazing. I had a seriously fussy eater for a puppy - we could not get her to eat anything with cheese or stews or some rigmarole. But since switching to this she is eager for her food (to the point where we had to start teaching her to wait for it coz she was pouncing in the bowl). And she’s extremely healthier on it. All in all I am very grateful for this product and hope it stays around for a long time.

Fab lizwijeratne on 3 October 2017

My jack rusell x absolutely loves this. Tried all different foods before the success of Simpsons chicken and potato. Suits him perfectly.

Best Price Around sarah316 on 28 June 2017

I have two Springer Spaniels both are rice intolerant which is why I use this dog food. They both thrive on it healthy and no weight issues. This is the first time I ordered from Petplanet as my local supplier put the cost up a ridiculous amount. I placed my order but received Royal Canin for dogs over 25KG and over 7 years of age with joint care! However, I called customer services and within 2 days they had switched for the correct food. I will order again as it is so easy to have the food delivered to my place of work (hope they get it right first time next time)and also it is a good price for a premium (British) product.

Feeding Guide

Feeding guide available to view in the image gallery.


Composition: Chicken (min 45% -Dried Chicken, Deboned Chicken, Chicken Fat), Potato (min 26%), Beet Pulp, Brewers Yeast, Chicken Gravy, Dried Egg, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Nucleotides, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Glucosamine, MSM, Chondroitin.

Protein: 25% Oil: 14% Fibre: 3.5% Ash: 8% Calcium: 1.17% Phosphorous: 0.84% Omega 6: 2.11% Omega 3: 0.62%


This and similar products can be found in: Complete Dry Dog Food  |  Dog Food  |  Dog Food by Type  |  Dog Food: All  |  Hypoallergenic Dog Food  |  Organic/Natural Dog Food  |  Simpsons Premium Dog