Simpsons Premium 80/20 Adult Dry Dog Food - Fish

From £78.36


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£75.23 Repeat & Save
10+ In stock

2 x 12kg£156.72
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£150.45 Repeat & Save
10+ In stock
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Simpsons Premium Adult Dog & Senior 80/20 Fish is a totally grain-free, nutritious, balanced, complete dry dog food specially formulated for all breeds. Containing 80% mixed fish and 20% fruit, vegetables and botanicals, it is extremely palatable and contains all the necessary vitamins and minerals for your canine friend. It is also excellent for adult dogs with skin problems and allergies due to its naturally high omega 3 levels.

Simpsons Premium Complete Dry Dog Food is 100% hypoallergenic, holistic and natural dog food with a high fish content for extra palatability. No artificial colours, flavours, preservatives or genetically modified ingredients have been used. It is naturally preserved with mixed tocopherols, which are natural antioxidants.


  • 100% hypoallergenic, holistic and natural dog food with a high chicken content for extra palatability
  • Human Grade Salmon sourced from the Scottish Highlands
  • Human Grade Fish sourced from the UK
  • No artificial colours, flavours, preservatives or genetically modified ingredients have been used
  • No wheat gluten, soya or dairy
  • Includes Glucosamine, Chondroitin, MSM, Prebiotics and Cranberries
  • Naturally preserved with mixed tocopherols, which are natural antioxidants.
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Fantastic food Anon on 7 July 2023

Our Bulldog was having yeast issues until I swapped to this food 6 months on and her coat is now lovely and shiny, no signs of allergies any more. My vet just keeps saying whatever you're feeding her,keep doing it.

What a difference Anon on 10 May 2023

We had a very excitable young Sprocker who was almost bouncing off the walls. Our trainer recommended that we change to a high protein low carbohydrate food. We found Simpsons 80/20 on the allaboutdogfood comparison website . His behaviour changed within days .He's been on it now for 16 months and I cannot recommend it highly enough.

Shiny coated dogs ! Crazy dog lady on 19 August 2019

This is the third bag of this food for my two chihuahuas and Boston terrier who is super sensitive to life ! The vet took one look at ruby my Boston and said whatever your feeding her keep it up her coat is amazing ! She suffers with flaky skin with lower quality foods and the one she was on before was more expensive!

Excellent product VA on 13 March 2018

My dog loves this food

Fabulous Food Mel on 21 May 2017

I've wanted to start my dog on an 80/20 diet for a while because his health unfortunately isn't the best. I looked at Orijen but it was a little out of my budget range. After doing some research I found Simpsons and honestly I've never looked back. Although they do a chicken alternative, I prefer the fish variety due to allergies although there is a hike up in price between the two. Charlies fur has never looked so shiny, his poops are consistently solid and overall he's in great condition. Fabulous food!

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Good quality kibble Julie Davies on 14 May 2018

This seems to be packed with good ingredients and a reasonable price. My GSD has a very sensitive tummy and is coping with this food quite well, I have introduced it gradually and she is eating it mixed with a wet duck, grain free pate. She is not a good eater, very fussy. I can’t say she is keen but that is her reaction to all dog kibbles I have tried, no matter what the cost she eats it reluctantly!

Feeding Guide


Deboned Salmon(21%), Dried Herring(21%), Deboned White Fish(17%), Potato, Sweet Potato, Salmon Oil(7.5%), Dried Salmon(6%), Dried White Fish(6%), Lucerne, Salmon Stock(1.5%), Pea Fibre, Minerals, Vitamins, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Glucosamine, MSM, Chondroitin, Aniseed, Fenugreek, Thyme, Marjoram, Oregano, Parsley, Sage, Prebiotic FOS.

38% Oil: 18% Fibre: 2% Ash: 10.5% Calcium: 1.90% Phosphorous: 1.24% Omega 6: 1.89% Omega 3: 3.34%